Our Client is a leading property organization with presence in the region and specializing in digital media and events management. They now offer an exciting opportunity for self-motivated, dynamic individuals to join their ever expanding online team in building up a strong business and regional presence for their services.

RESPONSIBILITIES:

• Drive traffic to property showcases
  • Gain consumer insights on projected event participants
  • Define positioning for showcases that appeal to its key audiences
  • Create and execute strong marketing and media plans (incl. ATL, BTL, PR, and (during-event) social media)
  • Lead development of event creative materials (ads, flyers, posters, eDMs, PR materials, etc.): copywriting, direct internal / external designers, liaise with media, printers and publishers
  • Manage and optimize allocation of media budgets
  • Identify and pursue media partnerships / advertisement opportunities
  • Find and leverage opportunities in company’s overall Marketing calendar to raise awareness and traffic for events
  • Ensure ongoing engagement with event participants
  • Standardize key branding components and event materials
  • Research the opportunities available for the extension of our events both vertically and horizontally
  • Support the events Sales Heads with exciting concepts, data and ideas for our selling tools, inclusive and not restricted to trade marketing campaign and activities
  • Develop and manage ‘visitor messaging’ life-cycle for all shows (local and overseas)
  • Optimize during-event exposure for product & services: events, new product launches, member benefits, etc.
  • Build and Manage media relationships for both online and offline partnerships
  • Devise and execute trade marketing strategies to bring in more clients to participate in the events and generate post-show reports to engage participating exhibitors
  • Optimize post-event exposure & audience engagement:
  • Record key insights / messages / content from each event
  • Share event insights with key audiences / PR
  • Drive continuous improvement of events:
  • Analyse and report on event NPS (both participants and customers)
  • Track Media campaign effectiveness and optimize plans
  • Maintain event participant databases
  • Support development of sales materials and collateral
  • Ensure continuous event and brand exposure throughout the various development stages of the messages

REQUIREMENTS:

• Minimum 4 years’ experience in events marketing, including Media planning and creative development and preferably with regional experience
• Good understanding of property market trends and consumer preferences is an advantage
• Flair for both online and offline marketing techniques
• Agility to adjust the marketing plan to capture the dynamic real estate market in Singapore and the region
• Willing to travel as and when required
• Possess personal traits: self-starter, entrepreneurial, friendly, matured with pleasant disposition, humble, honest, and pursues high quality standards; able to perform multi-task, work under pressure in a challenging environment and manage tight deadlines.
• A team player with a positive, can-do attitude
• Location: Newton-Novena
• Salary: $4,000 – $4,500 per month (Subject to experience & qualifications)

Interested applicants, please send your updated CV in Word Format to recruit-mar16@hrx.sg for faster processing and include the following information:

• Current / last drawn monthly salary
• Expected monthly salary
• Earliest availability / notice period

We regret that only shortlisted candidates will be notified.

Aden Shuhaimi Henry (R1105530)