Our Client is a leading online property organization. They now offer an exciting opportunity for self-motivated, dynamic individuals to join their ever expanding online team in building up a strong business and regional presence for their services.

RESPONSIBILITIES:

• Create content calendar that delivers great experiences to our key audiences (first-time property buyers, upgraders, and property investors, and expatriates)
  • Create insights on what content our audiences prefer
  • Lead the process of content planning, creation, distribution
  • Innovate on content formats; written, video, user-generated, etc.
  • Track measureable content performance in terms of traffic, engagement, leads

• Drive process of content creation:
  • Hold content creators accountable to timely and quality delivery
  • Leverage internally-driven content sources such as our listing base, property events, key note speaker occurrences, PR content, content from the company’s other markets (Thailand, Malaysia, Indonesia), etc.
  • Create network of internal and external content contributors: bloggers, news portals, lifestyle writers etc

• Ensure content distribution that delivers on traffic and engagement objectives
  • Define and implement strategies to leverage our internal media (website, database, social media etc.) to engage with and grow our audiences
  • Work with Online Marketing team to drive content amplification and syndication beyond existing audiences
  • Build a strong Public Relations function and media network
  • Have an eye for news-worthy angles for PR purpose, and interesting stories to engage consumers
  • Analyse data to create interesting talking points
  • Build a strong content plan for Social Media
  • Build a network of content distribution partners, incl. online publishers, etc.

• Manage content for “New Launches”
  • Defining the content, working with in-house writers to provide useful information, including analysis of the development
  • Managing a Content Writer to plan the creation and amplification of New Launches

REQUIREMENTS:

• Diploma or Degree in Marketing / Public Relations / Advertising or equivalent
• Minimum 7 years in Marketing communications (Public Relations, publishing, advertising, etc.) with 2 years’ experience in online industry
• Proven track record in leadership – both informal and formal: strong communication skills, systematic, diligent at planning, holds people accountable to delivery on commitment, fact-based style towards process improvement
• Analytical, attention to small details, team-player
• Interest and prior experience in real estate has an added advantage

Interested applicants, please send your updated CV in Word Format to cm-manager@hrx.sg for faster processing and include the following information:

1. Your current / last drawn monthly salary
2. Your expected monthly salary
3. Your earliest availability

We regret that only shortlisted candidates will be notified.

Tan Bethel Desiree Cruz (R1218716)